The Sincerely Yours record label from Gothenburg is run by The Tough Alliance and has distinguished itself as a top-notch supplier of alternative, Scandinavian pop music. Artists like Air France, Joel Alme, .ceo and JJ have all influenced the Scandinavian indie-scene with balearic, electronic pop. This aesthetic, characterized by mystery and danceability, left its mark on both the underground and the mainstream scene.

Sail A Whale is as least as exciting as the best Sincerely Yours has to offer. The Swedish duo likes to conjure up amazing soundscapes and rhythms reminiscent of shoegaze, Tangerine Dream and M83. The Swedes arrives at Ekko with a mystical visual show.